Ferebe

Ferebe is a high volume international retailer with thousands of everyday products and heavy website traffic. The challenge wasn’t traffic it was lost revenue from visitors who viewed products or added items to cart but didn’t complete purchases. Segmented visitors based on intent level instead of treating all traffic the same. Used dynamic product ads to show users the exact products they had already viewed. Refreshed creatives regularly to avoid ad fatigue for repeat visitors. Controlled costs tightly to keep profitability stable across international markets. My goal was to turn this existing traffic into consistent sales by building a strong remarketing system. Over time, this approach delivered 8,200+ purchases from remarketing alone, with a lifetime ROAS of 11.4x and conversion rates far above industry standards. OUTCOMES: Total remarketing purchases: 8,200+ Average remarketing ROAS: 11.4x (peaked at 14.6x) Landing page conversion rate: 14.84% Total remarketing spend managed: $60,000+ Direct revenue from remarketing: $680,000+ Average cost per purchase: $6.39 – $7.52