Imart Decor

Imart Decor started with no digital presence when I began working on the brand in 2021. The goal was to build a profitable e-commerce setup from scratch in a niche category focused on stencils and calligraphy tools. Over time, the brand grew into a market leader in its space, generating 21.9M+ PKR in revenue through a well balanced mix of Meta and Google Ads. The focus remained on steady growth, strong profitability, and long term scalability in a price sensitive market. OUTCOMES: Total lifetime revenue: 21.9M+ PKR Total orders generated: 12,000+ Meta Ads ROAS: 7.23x (average) Meta Ads revenue: 18.38M PKR Google Ads revenue: 3.56M PKR Google Ads ROAS: 3x Shopify conversion rate: 5.21%