One Thousand Roads

Over three years, I led the digital growth strategy for One Thousand Roads, a Health & Fitness brand. The goal was to scale revenue efficiently while diversifying channels and improving campaign performance. By transitioning from basic search campaigns to a high efficiency, multi channel strategy (Performance Max + Targeted Search), I drove $1.33M in total revenue with an average lifetime ROAS of 295%, peaking at 551% during optimized months. OUTCOMES Total Revenue: $1.33 Million Total Managed Spend: ~$451,000 Average Lifetime ROAS: 295% Peak Monthly ROAS: 551.94% Growth: 203.4% increase in Conversion Value YoY Cost Per Conversion Improvement: $529 → $298 in key periods