RentAbus
Since 2020, I have managed the end to end Google Ads strategy for Rentabus, one
of New Zealand’s leading bus hire services. My focus was to drive high quality
leads while keeping campaigns cost efficient and sustainable.
Over this period, the account achieved significant milestones, including generating
13,300+ high intent leads, doubling conversion volume, and reducing cost per
lead by over 60%.
Total Leads: 13,300+
Conversion Rate: 21.16% (industry benchmark 3-5%)
Conversions Growth (Year 1 → Year 2): 484 → 982 (+102%)
Cost Per Conversion: $8.11 → $3.12 (-61.5%)
Conversion Rate Improvement: 15.44% → 21.79% (+41%)
Share
- Client
- RentAbus
- Release Date
- February 2020 — December 2025
