Lux Travely

Lux Travely is a premium chauffeur service operating in a highly competitive and expensive market. When I reviewed the account in early 2025, performance was weak, with ROAS sitting at just 133% barely profitable. The goal was to fix inefficiencies, improve booking quality, and turn the account into a strong revenue driver. Within the same year, the account generated $123K+ in revenue, peaked at 524% ROAS, and finished the year with stable, profitable performance. OUTCOMES: Total revenue generated (2025): $123,000 Peak ROAS achieved: 524.7% ROAS improvement: 133% → 348% sustained Confirmed high value bookings: 392 High intent clicks delivered: 14,500 CTR stabilized between 2.08% – 5.14%